SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that people type into search engines when they are looking for a certain service, product or information. SEO heavily is centered around the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that your website offers. Effectively using these keywords will help lure the right audience and boost the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords demands a balance. You'll want to include relevant keywords to get the attention of search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be get more info relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are spots where search engines tend to look.

It's also essential to choose keywords that align with your target audience. This means understanding the way they talk, their search behaviors and their wants.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a crucial tool for success in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.